Another commercial

Not a humorous one today but a very powerful TVC I first saw back in around 2010 and this is the story that came with it.

“Pretty cool. This is the new “wear your seatbelt” advert the UK is doing – started by some dude not hired to do it, but because the cause is important to him, he came up with this idea, and now it’s being hailed across the world as a “beautiful” commercial. And now the video has gone “viral” – which means, has become so popular with the general public that people are forwarding it to friends/family on their own so quickly that it has spread all over the world in a very short time.”

Obviously back then they had to explain what “going viral” meant!

It was made by http://www.sussexsaferroads.gov.uk where you can read more about it.