Well you of course know that one of the biggest sporting events in the history of the world (maybe that’s overstating it a little) is the U.S. Super Bowl. It is the annual championship game of the National Football League (NFL) and the day is now considered by some as an unofficial American national holiday, called “Super Bowl Sunday”.
As the television ratings of the Super Bowl have steadily increased over the years, prices have also increased every year, with advertisers reputed to be paying as much as $5 million for a thirty-second spot. Famous commercial campaigns include the Budweiser “Bud Bowl” campaign, the 1984 introduction of Apple’s MacIntosh computer, and the 1999 and 2000 dot-com ads. A segment of the audience tunes into the Super Bowl solely to view commercials. In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. The Super Bowl halftime show has spawned another set of alternative entertainment such as the Lingerie Bowl, the Beer Bottle Bowl, and others. (With thanks to Wikipedia.)
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Chicago Tribune has rated what it considered were the top five best and worst commercials. By the way, if you’ve got a lazy hour or two, it’s worth having a look at all the Super Bowl TVC’s on which advertisers spent a motza to make and run.
Interestingly, it is the second-largest day for U.S. food consumption, after Thanksgiving Day. Here’s what the nation gets through!
However, most people agree that although the game was a thriller with a come from behind win for the New England Patriots, the show stopper was Lady Gaga’s half time show.
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