It’s not what you want

Early in the New Year we were holidaying up the country in a small town where business people rely heavily on the influx of holiday makers for a big proportion of their annual business and profits. On the hot days there was generally a demand from the younger members...

Do you think that customer will come back?

Jurek Leon is an expert in the areas of customer service, retail sales and marketing and everything else that makes great businesses tick. I particularly liked the observations he makes on the boomerang principle in his latest newsletter to which you should subscribe....

One of the big, BIG marketing events!

Well you of course know that one of the biggest sporting events in the history of the world (maybe that’s overstating it a little) is the U.S. Super Bowl. It is the annual championship game of the National Football League (NFL) and the day is now considered by some as...

He made a real contribution

A man who really found a great marketing approach to a horrendous problem died recently. As I often poke fun at what advertising agencies create I’d like to pay homage to his genius here. Here’s The Age story Pick Winno’s Brain If you’ve got a knotty problem or you’d...

The golden rule

Well that’s what the “do unto others as you would have them do unto you” maxim is called. And I reckon that it’s a good one for anyone working in a service situation to remember. Let me explain. I had an appointment on Friday to see a medical...