by Winno | Mar 31, 2017 | TV Commercials
As Felicity, my Miracle Worker, said when she sent this very clever video through to me, “It certainly got some chuckles out of me and, although its technically not an ad, it half convinced me to order.” Now just because it’s of longer duration than the normal advert...
by Winno | Mar 29, 2017 | Marketing that works
When I’m travelling I love flicking through the glossy in-flight magazines produced for the full service airlines (not the budget airlines where seats, safety belts and snacks come extra). The other place you’ll find the types of magazines I’m talking about are as...
by Winno | Mar 27, 2017 | Develop yourself, Speaking Skills
Having your business participate in seminars, meetings and other gatherings is an important part of the marketing process. It’s a great way of getting your company, your people and your message known. Like most things that are worth doing, seminars, and more...
by Winno | Mar 24, 2017 | Develop yourself
That’s the abbreviation of a phrase I often use when I’m talking about achieving goals. It stands for “You can do anything you want to do if you want to do it enough” and I first put it together when I made the decision to try and run a sub-three hour marathon,...
by Winno | Mar 20, 2017 | Develop yourself
Here’s a simple idea to stay in touch that takes a little time but is very effective in building a real one-on-one personal relationship with everyone in your database. It’s from that wonderful woman, Rowena McEvoy, who has built a great business: “My FIRST...
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