Be interesting

by | Mar 7, 2017 | Marketing that works

I have commented on the e-mailings I receive from The Good Store and I reckon this one is a classic. By classic I mean it is an example of how good a “selling email” can be. It has an excellent subject line… Why Barack Obama didn’t use a fountain...

Another commercial

by | Mar 3, 2017 | TV Commercials

Well, this one was certainly made for the digital world rather than for showing on commercial TV due to its two and a half minute duration. That got me wondering about its purpose. It certainly looks like it is a government initiative to encourage people to eat...

More on local letterboxing

by | Mar 1, 2017 | Marketing that works

If you are a regular reader of my missives you would be aware that I am a firm believer in letterbox marketing. That’s providing of course that your prospects and therefore sales primarily come from your local neighbourhood. Using it has huge advantages. Salmat have...