by Winno | Apr 28, 2017 | TV Commercials
Selling cars generally involves showing how hard they go or how good you’ll look in them. This one takes a different approach by using a little bit of humour and a touch of piquancy to create a beautifully seductive advert. Turn your business into a money maker!...
by Winno | Apr 26, 2017 | Marketing that works
… how many pictures is a demonstration worth? The other day I was in a supermarket and I noticed a woman demonstrating an air freshener. I asked her whether it would be any good for my car which does build up a lot of doggie smells. In response she handed me a...
by Winno | Apr 24, 2017 | Speaking Skills
Insert the ‘white spaces’ One of the things that makes a good advertisement is the amount of white space surrounding the words. Advertising writers know that ads are easier to read when there is lots of white space to balance the words. And so it is with...
by Winno | Apr 21, 2017 | Learning to lead
Yesterday I met with the committee of a community organisation who were really flogging a dead horse. No matter what they tried to organise for the ageing membership. the response was that it had been done before or it wasn’t suitable for them. Apart from that,...
by Winno | Apr 17, 2017 | Speaking Skills
Remove the big words and long sentences. When you are satisfied with your essay, go through it very carefully and remove or replace as many of the big words (three syllables or more) and jargon phrases as possible. Go for words of two syllables wherever possible and...
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