by Winno | Apr 14, 2017 | TV Commercials
Here’s an effort by Coke to produce a commercial that crosses whatever line there is to be really sensitive and very PC. A great question to ask is did it sell more Coke or is it just one of them there things designed to make Coke executives feel good about their...
by Winno | Apr 13, 2017 | Other
If you’re going away for Easter this may resonate! Pick Winno’s Brain If you’ve got a knotty problem or you’d like Winston to focus on an aspect of your business, conference, or professional development, then you or your team can get great value from a one-on-one...
by Winno | Apr 12, 2017 | Marketing that works
I don’t know who we are indebted to for this story about the salesman from Minnesota but it serves well to illustrate what selling is all about. When you are in a selling situation you can talk all you like about features and advantages but, if you want to make the...
by Winno | Apr 10, 2017 | Speaking Skills
Write the speech like an essay Now that you know how long each part of the speech has to be you should ascertain how long it takes you to speak a page of your notes at a normal pace. When you know that, you can determine how many pages are needed for each section of...
by Winno | Apr 7, 2017 | Other
My son Jeremy has had more than his share of ups and downs and he has lost absolutely everything from his downstairs unit plumb smack in the middle of the Lismore floods. Naturally, we will help him as much as possible but it won’t make a dent in what he needs...
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