by Winno | May 29, 2017 | Speaking Skills
Establish eye contact Many novice speakers will tell you that you should look about a metre above the heads of the audience. This, however is a guaranteed way of making the audience think the subject is over their heads. Nothing reveals a phony speaker more than the...
by Winno | May 26, 2017 | TV Commercials
My mum disliked Mother’s Day intensely coz she reckoned we ought to think of our mums (and the rest of the family) every day not just once a year. Nevertheless it’s a great opportunity for businesses to increase sales whilst doing some great advertising. This is...
by Winno | May 24, 2017 | Marketing that works
Here’s a great big full page advert run no doubt in every metropolitan newspaper around Australia. It’s part of a big PR campaign by BHP to promote the fact that it’s dropping the ‘Billiton’ off its name. Interestingly, once upon a time,...
by Winno | May 22, 2017 | Customer service
Plenty! Particularly if, like me, you use your second given name rather than your first. And it’s probably very annoying if you’ve got a name that’s difficult to pronounce or one that’s more suited to another tongue. Wherever I go, where it is...
by Winno | May 19, 2017 | Learning to lead
Here is a wonderful demonstration of how team members feel if they are not being treated the same as their colleagues for equal effort and results. See what happens when two Monkeys were paid unequally. Pick Winno’s Brain If you’ve got a knotty problem or you’d like...
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