Plenty! Particularly if, like me, you use your second given name rather than your first. And it’s probably very annoying if you’ve got a name that’s difficult to pronounce or one that’s more suited to another tongue.

Wherever I go, where it is necessary to give my full name, I will always do a number of things to emphasise that I use my second given name rather than my first. If I’m filling out a form I always underline it, put a circle around it or add the note “preferred”. Yet it never seems to work. Invariably they refer to me as “Max”.

And it gives me some problems. For example, the other day I was sitting patiently in a waiting room (a phrase I hate) when the person I was seeing called for “Max” from the other side of the room.

Now, as it happened, I had been gazing at some messages on my phone and inwardly contemplating them with my eyes closed and perhaps a little bit of heavy breathing!

So, when they called that name I never use, it didn’t register with me.

Of course everybody else in the waiting room thought I was asleep because I didn’t respond. Nothing could’ve been further from the truth. It was just that the sound of the name didn’t break through the tranquillity I was enjoying.

When they called the name again it broke through barriers and I responded.

I followed the uncaring person who’d used my name incorrectly to his office having to deal with the stares and sniggers of other people in the waiting room who thought I was a doddering old man.

So, not getting my name right caused me considerable distress.

What does it do when your team deal with clients, customers or patients and get their name incorrect or mispronounce it?

Our name is one of the most important things we own and therefore needs to be handled with care.

Getting names right is one of the best things you can do in your business! Get your team to ensure they note right names and pronunciations and people will be really grateful.