Another what a waste

I’ve always believed you only advertise to get the attention of people who don’t know you, what you do and what you’ve got for them. If they already know you then you ought to have better ways to reach them with info they need to know, with using...

Tricks of the trade

I always love it when an expert in their field gives me great ideas in a simple and memorable way, a trick of the trade. For example, I always remember a girl at a bakery explaining that “Bread in a brown paper bag keeps crustier but bread in a plastic bag keeps...

Another commercial

Now here’s one that will give you a laugh and certainly get the advertiser’s name and business across although I’m not sure that it will increase sales hugely. Titled “Not under my roof!” it’s much easier to watch than those boring price focused Bunnings...

Go ahead, make my day!

Isn’t it great when somebody does or says something that really makes you feel great? Here, someone else may help to make Clint Eastwood’s day: Although it’s not hard for someone to make your day, it doesn’t happen very often. So when it happens, as...