Yes, I know I berate advertisers for pointless, non business generating adverts, but I’ve gotta forgive the Xero accounting software people for this! I reckon it gets the point across to its target market of farmers beautifully well.
We all know that most business people hate with a passion having to do their accounts.
I’m sure every farmer would prefer looking at the south end of a cow than doing their books. (In case you miss the point, looking at cow’s bottoms is not something farmers really love doing other than for animal husbandry reasons.)
However, this will certainly get a farmer’s attention and may lead to enquiries about the possible solution.
Oh, and by the way, if I were an accountant, I’d scan that advert and send it to every non Xero user amongst my clients.
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