Here’s a 60 second commercial which has obviously been made for both paid TV advertising as well as in an endeavour to get some sort of viral power on the net. As I watched the first thirty seconds or so I was ready to give it away coz the idea of laughing horses doesn’t appeal to me (reminds me of Francis the Talking Mule of bygone days) but by the end it got my attention.

Find out if it has the same impact on you. I think you’ll agree it makes the point really well despite those annoying horses.