In an article in Forbes magazine, Forbes Staffer Caroline Howard writes “People are sometimes confused about the difference between innovation and disruption. It’s not exactly black and white, but there are real distinctions, and it’s not just splitting hairs. Think of it this way: Disruptors are innovators, but not all innovators are disruptors — in the same way that a square is a rectangle but not all rectangles are squares. Still with me?

Innovation and disruption are similar in that they are both makers and builders. Disruption takes a left turn by literally uprooting and changing how we think, behave, do business, learn and go about our day-to-day.
Well, with that in mind I’ve been trying to work out what’s been happening at a local donut store, Daniels, a couple of kilometres from my place.

At the end of a day Daniels sell donuts pretty much like you can buy at other donut places. They sure have a wide range of fillings and toppings and they do bake them 24/7 and they are pretty yummy.
But is that the reason for the 100-metre-long lines of people standing outside the shop, patiently waiting for the chance to buy their choice of these kilojoule loaded bombs?
I don’t think so! But I don’t know what is. Maybe the people standing in line does it… a line of people attracts attention, so people investigate and think they’d better get in the line and try the donuts.