Difficult adverts

It is always fairly easy to write adverts for products and services that are inoffensive, straightforward and accepted by the target market (although making your advert stand out from the crowd, get attention and say something that persuades people to buy is still difficult!).

However it was a more difficult assignment for the copywriter who had to write this advert for the “sit’n” go toilet assistant but I think he succeeded don’t you?

I don’t know whether there is a need for such a product but at least they’ve had a go at using the AIDA formula well!