Getting people together

Yesterday at McDonald’s I was having a quiet contemplative cup of coffee and a toastie (great value for just three dollars). I noticed a large crowd of people had assembled and were chatting over coffee. They were members of the Porsche club having a bit of a...

Personal preferences

Often when I’m talking to a client and are suggesting a course of marketing action they respond with something along the lines of, “Oh no, my clients wouldn’t like that.” What they really mean is that they don’t like the idea and they are...