by Winno | Oct 18, 2017 | Customer service, Recommendations
A couple of things that could be of great value to you and are worth grabbing! Every year I write and suggest that you buy a copy of How To Pick The Winner of the Melbourne Cup by my mate, Max Hitchins, who has probably picked more winners of the famous Melbourne Cup...
by Winno | Oct 16, 2017 | Develop yourself
The late David Ogilvy was the founder of ad agency Ogilvy & Mather and wrote the book “Confessions of an Advertising Man.” It’s a great read and contains many tips that should be compulsory reading for all of us in business. Here is what he said on how to write...
by Winno | Oct 13, 2017 | TV Commercials
I was at the movies the other day and happened to see a quite lengthy advert for Heinz Beans. When I say lengthy, it runs for about 3 minutes which is a long time to hold an audience (and most of them talked the whole time) but I sat through it, loving it! It must...
by Winno | Oct 12, 2017 | Marketing that works
I know that many of my readers and friends will be delighted to learn that Miranda, the daughter of my miracle worker, Felicity, was crowned Miss Lyra Australia at a glittering (aren’t they all!) ceremony held in Melbourne last Saturday evening. For those of you who...
by Winno | Oct 11, 2017 | Marketing that works
When referring to the money, time or effort that a client, customer or patient spends to receive a product, service or benefit, don’t use the words ‘cost’ or ‘price.’ Those words indicate an expense with no return. Instead, use the word investment. This means payment...
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