Sticking to the knitting

If you have the doubtful pleasure of following my writings on a reasonably regular basis you will know that me and my mates (yes, bad grammar, but English as she is spoke) love to go out bike riding where the ultimate enjoyment is stopping for coffee to tell lies and...

Never assume people know what you do!

When you are in the business of offering a service, people will come to you for information, advice, ideas, assistance and suggestions. This being the case, you have a responsibility to deliver. Don’t succumb to the curse of assumption – that is don’t ever assume that...

Another commercial

You’ll need to have a box of tissues handy before you view this one. I’ve got to admit I’m still a little choked up. What Christmas spirit and how beautifully portrayed! It’s titled “A Christmas Gift for Grandpa”. Sale! Get these 2 great programmes...

What is local area marketing?

In a recent blog Salmat, who are probably the biggest letter boxing outfit in Australia, talked about local area marketing from a big boys perspective. But, if you are a small business, you can do even better than the big boys if you focus on well planned campaigns...

The 6P’s in action

I don’t normally forward the sort of stuff we circulate to our friends and associates as part of our lighter reading, relaxation and entertainment. However, this is such a fantastic example of the 6P’s that I do want you to put aside just six minutes to watch it. It’s...