Recently I’ve been speaking to a number of people about selling their products or services.
Now, I always take it for granted that their product or service is genuine and will be able to deliver on the promises they make.
Having made that assumption, there are really only three simple questions to which they must find answers so they start getting in front of prospects and make lots of sales.
Work less, charge more and have your customers loving it!
Marketing Magic
One. What have you got to sell? What benefits does your product or service have and how will it solve the prospect’s problems?
Two. To whom will you sell it? Who is the person with the problem your product or service can solve? Where will you find them?
Three. Why would they buy your product or service? What makes it so attractive to them that a little trickle of lust or desire runs down their chin?
Simple questions, the answers may take a while but are well worth finding!
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