Many people are saying that the days of snail mail are over as we use different forms of digital communication. They are also that the days of “junk mail” are over too.
I can’t see this happening in the immediate future because it’s beaut when you can get to your target market straight through their letterbox. Sure, lots of people tell us they throw the junk mail in the letterbox (I suspect some lie!) but I reckon sufficient of the letterbox owners read it to make it worthwhile.
Consider the facts:
Before Christmas I got an average of three-quarters of a kilo of so called junk mail in my letterbox every second day.
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With the Boxing Day sales almost over, I got another half a kilo of junk mail in the letterbox today.
Now I reckon that the people who use it, the big and small retailers and local service providers, can’t all be stupid can they?
They are using it because it works!
Of course anything you drop into the letter box must observe the AIDA formula otherwise it’s gunna just be a joke… and a waste of money!
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