Movies worth watching

I went last night and saw Darkest Hour which I loved (probably because I was born on Churchill’s birthday and he’s always influenced me). I recommend you see it just for the magnificence of his language and the courage of his decision. Whilst I’m on the matter of...

How to spot a fake image from the real deal

ABC News revels a few simple ways to tell if that photo your uncle shared on Facebook is authentic — or has been manipulated. Read the full story here. Pick Winno’s Brain If you’ve got a knotty problem or you’d like Winston to focus on an aspect of your business,...

Why marketing fails

I’ve discovered why it is that the simple marketing initiatives I talk to people about, and they swear they’re going to use immediately, never seem to work for them. The answer is simple, so simple, it must be the reason I’ve overlooked it. So why don’t some marketing...

The top Super Bowl adverts

You probably know that I love to see the Super Bowl TV commercials which cost advertisers millions of dollars to make and run during that “football” match. Well, according to Ad Age here are the top adverts as rated by viewers. I don’t think much of any of them! If...

A headline that nails it!

You have probably heard me say before that the most important part of any advertisement or email is the headline or the subject line. It’s the same with a radio or television advertisement. And why is that? Very simply because it’s what gets people’s attention. The...