I’ve discovered why it is that the simple marketing initiatives I talk to people about, and they swear they’re going to use immediately, never seem to work for them.

The answer is simple, so simple, it must be the reason I’ve overlooked it.

So why don’t some marketing campaigns work?

Work less, charge more and have your customers loving it!
Marketing Magic

And the answer is it’s because people never actually use the ideas they get. Oh yes, they are full of good intentions but their enthusiasm diminishes rapidly between getting the ideas and implementing them.

So I’m suggesting a rule when it comes to making things happen.

It’s better to do something than to do nothing!

Doing nothing means nothing happens and, if nothing changes, nothing changes.

Taking action ensures good news! If you do something, there’s a 50/50 chance that it can turn out right… and they great odds!

What was it the Nike advert used to say? Do it! Just do it!