Yes, that’s exactly how I feel when I see something that is either very smart or very stupid… in this case smart. Yes, indeed it’s smart and innovative and will bust through the clutter and get to the target market but it will have cost a motza (although if it achieves the results within budget who cares?).
So what am I talking about?
You know how you get those inserts, leaflets, brochures and catalogues that fall out of newspapers and magazines? Well, this one may just be the greatest of them all! It certainly is one of the most impressive and effective. See the finished insert here.
Now you are open mouthed in amazement watch the creative team talking about it.
And see here what Target Marketing had to say about it (all laudatory of course).
A crash course in cunning tactics and savvy strategies that will give your business an incredible shot in the arm... not for a day or two, but forever. Get it now!
What’s my opinion? Well, its fantastic when your marketing effort works and you can only find that out by testing and measuring… always nice to do before you throw big bucks at something. However, sometimes the only way is to bite the bullet and do it which is what we did years ago when we created a direct mail shot that cost us around 70 bucks each. But, when we got a 90% response and almost 100% conversion into a big sale, the money we spent was peanuts.
The lesson for us though is that you don’t have to be hugely innovative and spend heaps of money. If you get the target market and the offer right then the creative is only a small contributor to your success.
For example, remember the tea bag, torch and soap letters? Click for more info
Recent Comments