What’s happened to the froth?

I had a coffee this morning and it was hugely disappointing because I drink it for two reasons. The first and probably most important one is that it’s social. You generally don’t have coffee by yourself but enjoy it in somebody else’s company. The second reason is...

Is your landing page too long or too short?

I’ve long admired the work of U.S. Direct Response Copywriter, Ivan Levison, and enjoyed his newsletter. The latest edition has some great advice about website landing pages and is worth your attention. See it here! Pick Winno’s Brain If you’ve got a knotty problem or...