Billboards that work!

In a couple of recent articles I’ve been promoting the idea of using A-frames (small signs) and billboards (large signs).

That’s why I was delighted to see a recent article by legendary marketer, Denny Hatch, relating the story of what a billboard can achieve.

Apart from reading the article, I’d suggest you try and buy copy of Denny’s fantastic book, Write Everything Right! I continually dip into it for motivation, ideas and inspiration. It’s a brilliant read full of thoughts you can apply to whatever you are writing… articles, advertisements, emails, letters or whatever is your current literary opus. Amazon has it here.

I’d also recommended that you read his blog… just email Denny your first name, last name and e-mail and he’ll let you know when each new blog is published.

Now read Denny’s great story here.