William Francis “Willie” Sutton, Jr. was an an American bank robber and during his forty-year robbery career he stole an estimated $2 million. For his talent at executing robberies in disguises, he gained two nicknames, “Willie the Actor” and “Slick Willie”. Sutton is also known for “Sutton’s Law” although he denied originating it.
Medical students are taught Sutton’s Law to impress upon them that, when diagnosing, one should first consider the obvious.
Sutton had reputedly replied to a reporter’s inquiry as to why he robbed banks with the blindingly simple statement “because that’s where the money is.”
Practical advice and solutions expressed clearly and concisely.
Pick Winno's brain.
And that’s why knowing very, very specifically all about your target market is so critical when it comes to marketing your product or service. The more you know about them, the better you “walk in their moccasins”, the more likely you will be in successfully finding and selling them.
If you sell water there’s no point offering it to a drowning person! You want to find a thirsty person, the thirstier the better, who is desperate for your water.
How well, and I mean really how well, do you know your target market?
Information sourced from Wikipedia
Recent Comments