What do you really do?

When people ask you what you do there’s absolutely no point in giving them a dull and mundane, boring answer.

What you’ve got to be able to do is summarise what you do in a dramatic and compelling sentence that takes no more than a few seconds to say so people say, “Wow, that’s interesting. Tell me, how do you do that?”

Well, let me explain both the “how” and the “why”.

When you meet new people they generally ask you two questions.

The first is “What’s your name?” and that’s easy for you to answer!

The second is “What do you do?” or “Where do you work?” That’s your opportunity to seize their attention and get them interested in what you do.

Subsequently, you may find out they’ve got no real potential for you, but at least it’s a good idea to seize their attention and get their interest. Most people answer the question “What do you do?” with something boring like “I’m an electrician” or “I export widgets” or “I’m an accountant”. Very rarely do answers like that seize the recipient of such information by the throat and get them to want to know more.

So, what have you got to do? Simple. You’ve got to say it in a way that has them saying, “Wow, that’s interesting.”

And I’ll explain how to do that in my next article.