Don’t frustrate people

Today our guest contributor is my Miracle Worker, Felicity, who talks about a problem recently encountered by her daughter. I’m sure we’ll all identify with it. My daughter got a new mobile phone recently, only to discover there’s an issue with the software...

The power of three

You may remember that in a recent article I empahsised the power of three in writing your communications. Phrases like “high, wide and handsome” or “strong, swift and silent” seem to carry much more emphasis or are more memorable than using more (or less) descriptive...

Timing is everything!

The other day I got a great letter from a company who were holding a seminar about a product in which I was interested. The letter was excellent. There was only one problem… the event was held the day before I received the letter. So naturally there was no way I...