It really is amazing what the publishers of newspapers can do now in their fight to stay relevant and profitable in an increasingly digital world.
Newsmediaworks, the newspapers’ promotional voice, reported recently that a Wednesday edition of Australian Financial Review smelt a little different, with each copy affixed with a free perfume sample in an innovative ad execution.
You can read all about it here
And remember that newspapers in your area are happy to talk turkey on how they can help you get your local message across. As I’ve often said, local newspapers work gangbusters for local businesses.
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