Apparently, the state of Nebraska in the US isn’t overwhelmed by tourists so the Nebraska Tourism Commission embarked on a new marketing campaign. The new sales pitch unveiled Wednesday at a Nebraska City conference has a self-deprecating bent: “Nebraska. It’s not for everyone.”
Of course it got rubbished but gained lots of publicity as this clip from the Late Show with 2 million viewers show reveals
If you want to know the rationale for such a campiagn you can learn more in the video below.
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