by Winno | Dec 7, 2018 | TV Commercials
I’ve always loved comparison advertisements, generally side-by-side comparisons in print adverts where we contrast the good features of our product with the shabbier version of those features (or, even better, their nonexistence on the competitor’s product).This...
by Winno | Dec 5, 2018 | More business
In your business, what are the heaviest influencing factors on your customer’s perceptions of your business? What are the critical factors that make them say “Wow!”? Well, one is the tangibles which are the physical facilities, equipment, signage, communications, how...
by Winno | Dec 3, 2018 | More business
It’s always great to see a bit of smart thinking by a trader and there was a fantastic example of that yesterday when the jolly old fella in the red suit arrived at our nearby shopping centre. Santa ho ho hoed his way around the shopping centre in his sleigh...
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