It’s a record surely!

I have often commented on the state of some professionals’ reception areas and client lounges! By the way, I hate the term “waiting room” for those areas as it reminds clients that often they will suffer a time wasting wait because the professional is running late.

Remembering that you never get a second chance at a first impression, I constantly remind professionals that their client lounge is the window to the rest of the business and therefore it should look, and be, fantastic.

The item that often gets me gruff is the selection of reading material offered in most such lounges. It should be relevant to the target market who will use the lounge, be in pristine condition and current. Particularly current!

Which is unfortunately often not the case!

But today, whilst experiencing a twenty minute wait to see a professional, I encountered a new high in non-current reading material. The photo reveals all!