Making Trade Shows Work – Part 3

In our last article we discussed the ways you might make visiting your stand irresistible to the people, the target market, you want to attract. And it’s best to aim to attract genuine, quality prospects if you can; better to have few visitors who are the type of...

Another commercial

Chevy runs deep was the slogan chosen back in 2010 by the Chevrolet marketing team to promote the iconic brand.Here’s their reason according to Business Insider: “Jeff Goodby, co-chairman of new Chevy ad firm Goodby, Silverstein & Partners says the motto solves...

Masterful language

Being able to express oneself appears to be a gift but its not, it’s a skill… and skills can be learned and practised. I’ll bet Paul Keating spent lots of time learning to speak well and he certainly practised it as often as possible. Whatever shade of politics you...