Here’s the home page of a great piece of PR. After all, mentioning the Pope, a million dollars and veganism all in one headline is bound to get most people’s attention and attract the media from around the world. Some people would have gotten some insights on the vegan approach and as a result given it a try. Visit the web site here.
The next two recent full page advertisements I reckon were a complete waste of time and money!
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The eBay advert coz there was so much more they could have said to show why it would help solve the gift giving problem, like 3 or 4 interesting or unusual suggestions to pique the reader’s interest and drag them into going to the site.
The other advert, although designed to stimulate curiosity (and that killed the cat!), probably acted the other way and because people believed the headline didn’t bother to read any further or, if they did, found out that the message didn’t make much sense in any event.
Agree or disagree, that’s your prerogative!
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