by Winno | Feb 15, 2019 | TV Commercials
Every year we look forward to the Australia Day promotion by the lamb marketing arm of Meat & Livestock Australia. Their summer campaign for Australian Lamb called for Australia and New Zealand to come together over a lamb meal. Here’s this year’s effort....
by Winno | Feb 13, 2019 | More business
I have often said that one of the most productive ways of marketing is to have a non-competitive vendor make an attractive offer to their database for one of your products. And you can do it in return for them. Recently, one of my clients thought that would be a great...
by Winno | Feb 11, 2019 | More business
I went to Costco with my wife yesterday, making my annual visit to remind me of what a slick outfit they are.Firstly, you’ve got to become a “member” and they call you “member” and use that term everywhere, particularly on the price stickers. It’s “member price” all...
by Winno | Feb 8, 2019 | More business
You made me do it! Some of you wonderful readers have complained that I got the cart before the horse (what an out dated phrase in this digital age; do generation Y or Z know what the heck that means?) by giving you the lowdown on an Easter letter but nothing for next...
by Winno | Feb 6, 2019 | Marketing that works
Later we’ll have a more leisurely look at some of the commercials on the Super Bowl (where Super Bowl XLVIII average cost of a 30-second commercial was $4 million) but here’s an interim report from Target Marketing Magazine. As usual I love the Budweiser horses! ...
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