If you’ve got something good, you’ve got to tell people about it. No point being the best kept secret in town.
Now, advertising shouldn’t be like winking at your lover in the dark. You may know what you’ve got in mind but if they don’t get the message, you don’t stand a chance. The message has to clearly spell out to the prospect how it will solve their problem. And remember, no one ever went broke underestimating the intelligence of their market! Keep it simple and understandable.
Nearly everybody has an idea for a product, a service or a “how-to” manual of some kind. Many people spend half their lives perfecting a product, learning how to perform a special service, or writing a book – only to end up penniless and heartbroken because “no one beats a path to their door” to buy whatever it is they’re trying to sell.
In most cases, it’s a matter of whether you want to “go down in history” as just another inventor, hard-worker, author or you want to “sell you product or service and enjoy the rewards.”
This is the classic that has helped thousands of people understand the nuts and bolts of basic business. If you haven't heard it, this is one you must get now.
How to turn your business into a Money Making Machine
Always do some basic common sense product analysis and market research before you begin building, learning or putting together something you want other people to buy. The same kind of “research” will save you time, frustration, and money, if you apply the same principles to every “selling opportunity” that arouses your interest.
There is an old but very true adage often referred to as the 6 P’s of success— proper planning prevents pretty poor performance. Sixty percent of your success will come from doing the appropriate planning.
Make up a checklist of questions that must be answered before you embark upon any project or get too deeply involved in any selling situation. Such a checklist should answer the following questions.
- Who will I sell it to?
- Do these people really want, and need it?
- What problem will it solve for them?
- How large is the market?
- How will I reach these people and get them to buy?
- Is anyone else selling a similar product, service or book?
- What makes my product and strategies different to similar items, if any?
- Can I supply the product at a price the customer will pay, and still make a profit for myself?
- How much time, effort and money will I have to invest in order to reach my profit goals?
- Do I really have the resources and the stamina to carry this idea through to success?
Once you’ve answered these questions – completed this bit of basic product analysis and market research – then you can start planning exactly how you intend to sell it, and map out your advertising strategy from there. You’ll find success in any selling effort, much easier, and much more profitable, if you honestly and objectively answer these “check list” questions before you begin.
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