Well, I’m saying this sign is dumb but maybe I’m the dumb one and it conveys a really intelligent and easily understood marketing message.
But, if there is, then for the life of me I just don’t get it!
And it seems pretty popular to bandy the words “authentic” or “authenticity” around lately but, really, what the heck do those words mean?
What’s an “authentic bank” or a “bank with authenticity” for heaven’s sake? One dictionary definition suggests “not false or copied; genuine; real”.
Uh?
And, in the split second, that oft referred to “person in the street” gets to read it as they drive by, would it indelibly imprint a meaningful message on their mind? One that would make them to choose to do business with that bank or feel great about already being a customer?
I think not!
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