Follow up! Follow up! Follow up!

On at least a couple of occasions in the last week or so I’ve gone to a Company’s website and wanted more information than it provided.There is always a “Contact us” tab which invariably turns out to be one of those terrible drop down forms which you are asked to...

I hate restrictions

Whenever I work with a client where we are planning some form of giveaway or freebie I always try to avoid imposing any conditions or restrictions. You know what I mean… “Expires 31st July” or “Not valid after noon on Fridays and Saturdays”.I’ve always believed...

Increasing the value of a customer

I was reading the tributes to Edmund Capon AM OBE, director of the Art Gallery of New South Wales for 33 years from 1978 to 2011, upon his passing recently. Wayne Tunnicliffe, head curator of Australian art recalled that:Edmund’s achievements over his 33-year tenure...

A day for fun

In case your childhood days are well and truly forgotten this is just a reminder that today is April Fool’s Day and many advertisers have lots of fun with it.This BBC report way back in the ’60’s on the spaghetti harvest was a lot of fun. And here’s an advert I...