Advertising arrogance!

Just cop an eye full of this amazingly arrogant advert. It was a full page that would cost quite big bucks but it probably hasn’t generated a single, solitary enquiry for the advertiser.

And then for them to assume that the people to whom they were directing their advertising would know the advertiser and what they do beggars belief. After all, you advertise to people who don’t know you rather than those that do. And, by the way, I’m not too sure anybody would want to make contact with this company because it’s been having a few problems with the corporate law people and has copped a lot of editorial comment as a result.

But the lack of understanding of what advertising is all about by wasting all that space quite simply appals me. If they wanted to prove their financial advisors gave great advice then they could’ve used some testimonials that said that. If they wanted to prove they could answer hard questions why didn’t they provide some typical hard technical questions they’ve recently answered?

And fancy giving a hyperlink in a newspaper, click through only works if you’re reading the advert on line. It would be far better to have a phone number that meant people could reach those amazingly talented advisors easily and directly.

I think it was John Wanamaker who said half of his advertising was wasted… he just didn’t know which half! This lot should know something… all of their advertising was wasted!