Recently I talked about the “how’s things?” call in my newsletter, and got a huge response, both from people who’ve heard me talk about it in the past and then used it successfully, as well as from people wanting more! So here’s another example you can adapt in order to use the “How’s Things?” call in your own business.
The after-sales call (Shoe shop)
I know a very successful man in a very specialist shoe shop. He’s built a very, very successful business. When he had no customers he built it up on the strength of great advertising and superb promotion. But for the last 12 months he has not spent one single, solitary cent on advertising. The secret? He phones all of his clients within two or three days of them making a purchase to find out if they are satisfied.
And what happens? Sure he gets some complaints. But he’s in a beautiful position to fix them.
He gets some bouquets about how good the shoes are. And with some encouragement those people come back to buy another pair.
And he gets some referrals too. Some of the customers actually ask whether they can “bring a friend in.”
Either way he’s a very successful shoe man.
And by the way. When were you last phoned by your shoe shop?
Get Winston’s great audio series on “The “how’s things?” call” for just $8 here
Ask your clients
When was the last time you rang one of your clients to ascertain how they felt about what you supplied? No matter what business you’re in, it will generate great results for you. If you don’t like making the phone calls, hire somebody who is an expert and get him or her to make them on your behalf, but make sure the person follows a carefully prepared script.
The after-sale or service phone call cements your client’s good feeling towards you and sets them up for the further use of your services. When people feel good they want to do something about it, but unless they get a little prompting, that’s where it will end – just a great intention. So make sure you turn great intentions into great actions.
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