A proven prospect generator

by | Jun 17, 2019 | Marketing that works

I was listening to the radio this morning and was reminded of a way of generating prospects that works wonderfully well and is very cost-effective.

An advertiser was running a competition where the winner would receive $20,000 worth of Colorbond roofing material.

Now think about that!

Who would want to enter that competition? People who have absolutely no need for Colorbond roofing material? Of course not! Probably the only people who would be interested are those who are in the market to buy Colorbond roofing material or who are thinking about it.

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It targets the ideal prospect, people who want, need or at the very least are interested in the product! No tyre kickers (but, unfortunately, maybe a few people who enter any competition for any prize!).

So, people are invited to enter the competition at the web site or by filling out a coupon or whatever and asked to provide their name and contact details so that all entrants can be notified of the result.

Now, of course, only one entrant can win the big prize but everybody who entered the competition is notified of the results. When the non-winners are given the bad news they get some good news too!

And what’s that? Well, they are given a very attractive incentive toward purchasing the product anyhow. Like $1,000 worth of encouragement!

And in making them an offer, the advertiser should make it very, very attractive to ensure they convert as many as possible to sales. And they can afford to do so too… after all, the cost of generating those prospects will be very low in contrast to other methods they probably use.

By the way, in this case the advertiser used radio but any other advertising channel will work just as well if you plan and execute it with care.

So, if you’re looking to get a swarm of good prospects for your product or service, think about giving away a handsome prize of your product or service. But make sure you capitalise on it by offering non-prize winners an equally good incentive to purchase your product or service too.