The most powerful selling phrase EVER!

by | Jun 12, 2019 | Marketing that works, More business

Okay, okay it’s time to introduce you to one of my closely guarded secrets which in the past I have only ever shared with a handful of my most trusted clients and colleagues.

It will work brilliantly when somebody phones to talk to you or comes in to see you and is handled by another member of the team before they get to talk to you.

After the team member has gone through the preliminaries and is ready to pass the person on to you, they simply say with great enthusiasm something along the lines of, “By the way, ask her/him about the (insert here whatever new product, or service in which you want to elicit a client’s interest)”.

For example “By the way, ask Mary about that great new software she’s just got for a customer!” Or “Incidentally, when you’re talking to Jim ask him to tell you about those fantastic business plans he’s doing for clients!”

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Human nature being what it is, curiosity will be compelling and, almost always, the first thing the client will ask after the preliminaries will be along the lines of “Hey Mary/ Jim what’s this about the…”

Now, when you respond to that it puts you in a great position. The client has raised the matter with you and you’re about to discuss something you’d love to sell them.

But now you’re not selling, you’re telling!

If you do that with enthusiasm and conviction and highlight the benefits (and you’ll probably know what hot buttons they’d be looking for) you’re going to be pretty darn close to making a sale.

But you haven’t had to sell! How good is that?

All it takes is for you to get together with your team members and create a system that works for you.

Of course you could cut out the middle man and simply say, whenever you talk to a client, customer or patient, “”By the way Suzie/ Fred why don’t you ask me about…!”

And they do!

But shush, don’t spill the beans about this coz everyone will want to use it!