I once visited a terrific wine shop called The Flying Grape. The owners realised that most customers don’t know much about wine: they generally end up making a decision based on the style of the bottle or the design of the label.
The Flying Grape’s solution to helping out befuddled buyers was inspired. They put little tickets on bottles that gave just the sort of help and advice we all need; ‘Rare’, ‘Best wine of its kind in the shop’, ‘Hard to get’, ‘Old and worth drinking’, ‘Worth buying now’ and ‘Best value of any wine’ were some of the things they said.
One of the most popular products from Winston and his mate Joe Vitale, as they share down-to-earth tips on making business easy and profitable in the most listenable way you can imagine. Get it now!
This made the decision on buying the right wine so easy. Why, I wondered, didn’t other shops make purchases this simple?
What about your business? Can you add a few labels or shelf talkers to your products that will make the choice so much simpler?
And, if you sell a service, are you making sure that clients know your service is genuinely great value, or what other people are doing with the service, or what it will specifically do for them?
Recent Comments