A couple of weeks ago I shared a great marketing idea I had seen as I travelled around the country and I promised to share more. Naturally there are the good, the bad and the ugly… some ideas cost heaps and produced disappointing results; others have cost little yet worked gangbusters.
Here’s another of the best I spotted in Veterinary practices that could easily be adopted and adapted for any other type of business.
How to be a LEGEND in Other Peoples’ Minds!
You often make the mistake of going far and wide for business when it's right under your nose, so here Winston shares some amazing ideas on getting business to come to you.
Get it here
The giraffe
Okay, this great likeness may have required a significant initial investment but, amortised over the years it has been working its backside off, the cost is peanuts. And what is it? It’s a life size giraffe stretching its neck up to nibble on leaves in the gum trees.
Alongside is the ‘Vet’ sign. Personal experience, gained from observing my children and grandchildren, is that every time they’ve gone past it in the car they’ve said “Look at the giraffe”. And, when you do look, you can’t miss the ‘Vet’ sign.
As the practice’s target market is small animals, which are generally owned by families, the veterinary hospital is noticed by Mum and Dad time and time again. Guess where they go when they need a vet?
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