A commercial from South Australia Tourism got up the noses of many critics who called it “sad” and “depressing”. However, the producers of the advert said it was made as a result of research that showed that many people put off visiting the region until they are much older. “We therefore designed a series of ads based around these insights. The first TVC therefore simply says one thing. Don’t put off your trip to Adelaide till your later years – do it now.”

I think it sums up how I’ve often felt after a trip to South Australia… sad and depressed! See it here.

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