In a recent edition of my newsletter, I shared my article “How not to go broke!” I extolled the virtues of knowing the magic 2 X 2 X 2 formula which businesses, such as restaurants (many of which are currently going broke), should use to keep thriving.

In brief that means getting clients, customer or patrons to come back more frequently, to spend more when they dine, and to introduce a friend.

I promised to reveal some practical thoughts about using the formula to thrive and promised the tips will work for any business.

So here’s the first of those 2’s.

It’s easy, make sure when someone buys from you, you give them something to get them to return and buy again. It could be as simple as an offer of a discount, a voucher for an amount to spend, notice of an upcoming sale or, for the restaurants, a promise of a free main course, or a free bottle of wine, the next time. There are scores of things you can do!

A crash course in cunning tactics and savvy strategies that will give your business an incredible shot in the arm... not for a day or two, but forever. Get it now!

But you turbocharge this idea when you add those purchasers (or prospects too) to your database and stay in touch with them regularly, somewhere between 6 and 11 times a year. Now that doesn’t mean you deluge them all the time with sales offers, a couple of offers is enough, and in the rest of your communications you give them case histories, information, tips, hints or ideas they will find interesting and valuable.

It’s called building the relationship… and it works! And when they get an offer of something they like… they come back and buy.

That’s getting the first step of the magic 2 X 2 X 2 formula working for you! More in another article!