In my previous article I was discussing the problems I had with my promotional material, coz it was all meaningless blah, blah, blah about me!
I thought, and I thought, until I’d thunk enough. And then I had a brainwave… why didn’t I use some of those beaut testimonials I have that really show what I’ve done for people?
So, we now use something like this: “You won’t find my life story here, or what I say about me. Here are just two of the many testimonials revealing the results I can get for you.”
Dentist Dr Phil Stacey has a full appointment book and says “I’ve been using Winno for over 15 years now, during which time he has been my go-to person for my marketing advice. He is truly the guru he professes to be. During this time I have learned that whatever Winno says, I do, and it works. It’s like turning on the tap for the clients you want.
Putting it simply, as he would say, it’s not rocket science, what he does, but it’s always good to know that what you invest, time and money, is going to be well spent. My business has grown amazingly. It would be nowhere near the same without Winno. It’s always nice to have a full book of the clients I love. We’ve got an incredible 18 new consults booked in this and next week.”
Not a bad statement. If you’re a dentist, you’d be pretty impressed, I would think. Here’s another:
And accountant Nick Roberts says, “Advertising sucked until now. It was with some trepidation that I listened to Winston Marsh, that famous Aussie business guru, proposing that he could draft an advert for me which would attract loads of new clients. Winston’s approach really was different, but the proof of the pudding is in the eating, so I eagerly arranged for the advert to be placed in the business section of our local paper, and then waited with excitement for the day of the publication.
Well, I’m pleased to say that I wasn’t in the least disappointed. By the end of the first day the advert was published, I had two new clients. On the second insertion, another new client. And on the third, husband and wife clients with their own businesses. And so it goes on. Every time the advert goes in, I’m contacted by a prospective client, sometimes two. So thank you, Winston. You’ve not only shown me that advertising works, but in addition, attracted some lovely new clients. Winston, you are like your ageless catchphrase: fantastic.”
If you were an accountant reading that, or a lawyer, or anybody else, what would you think of something that attracts new clients like that? Very specific new clients that the accountant wants. It really does demonstrate I can do something that works.
Now, they’re pretty long so they may need some pruning and they don’t show my skills for other types of business. We can edit them and I’ve got a stack of great testimonials for all types of businesses so, no problem!
What’s in this for you? Simple! Get out those testimonials and start using them! If you haven’t got some then get out there and get some!
One of the most popular products from Winston and his mate Joe Vitale, as they share down-to-earth tips on making business easy and profitable in the most listenable way you can imagine. Get it now!
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