Useless information

Geez it really annoys me when I go to our local cinema (the one that offers discounts for the aged and infirm like me) that after the commercials, which I love, and the trailers, they show a puff piece for Doremi.Watch this chest beater! This obviously gives the...

Making it hard to buy

When my miracle worker, Felicity, gets a bee in her bonnet she is always worth listening to! A recent story from her makes a great point so here it is direct from the horse’s mouth (sorry Felicity… dunno the replacement phrase!). | I’ve noticed something...

Words to use with caution

I thought this list of spam words that can make email campaigns fail might be useful to you. Whilst it’s a long list it does me good to refer to it before I write any email intended for multiple recipients.It’s one of a series of very useful blogs I get from...

Conversion!

Having an endless supply of prospects walking through your business door is fantastic but, if they come through the door (or go to the web site or phone you) and don’t buy anything, all you have done is provide them with the information to go and buy elsewhere. So the...