As I’ve said often, brewers pour zillions of dollars into promoting their brew. I imagine coming up with new approaches for their beer and creating commercials that entice people to try the product must constantly exercise the minds of their advertising agencies. Here’s a commercial to introduce a new product (back in 2007). I don’t drink beer so it has no appeal to me but is the proposition appealing to you? (Back then, I reckon agencies didn’t believe women drank beer!).

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