So we were away in the country accompanied by Millie and Sharnie who were anxious to enjoy their bush holiday chasing rabbits, fearing kangaroos, swimming in the creek and all sorts of other joyous doggie activities.
Then I noticed that, although she was endeavouring to conceal it, Millie was favouring one leg. Fearful that she might have revived an old injury we had beaten last year I rang to get an appointment with a Vet about an hour’s drive away.
The first appointment was cancelled due to an emergency at the Vets so it was two days later (coz of a public holiday) when Millie (who by this time was not really herself) and I got to front a wonderful Vet.
Use marketing magic to increase your profits by 200%, 300%.... even 400%! Get it now
It wasn’t the old injury reinvigorated but rather that the divine Miss M had spiked a pad and it had become infected. Injections, tablets and lashings of love were prescribed and, as I write a day or so later, look as though they will return her to radiant good health.
Naturally, as that excellent, caring Vet assessed Millie, we chatted probably more so about him, his practice and his challenges than would be usual. My more than passing interest in Vets arises from a seminar tour I did for the Australian Veterinary Business Association a couple of years ago.
Assessing the Vet’s age as about when he might be thinking of winding down, I took a stab at his biggest challenge and asked, “How is the succession plan going?”
“Its not going anywhere,” he answered, “It’s impossible to get young vets interested in working in the country.”
That’s when I had to prescribe a course of treatment for him known as “Selling the sizzle not the steak.”
I’ll tell you what that was all about in Part 2 when next we meet.
Recent Comments