This lesson from Easter 10 years ago still holds true today:
Easter is a great time to visit those interesting and out of the way places and some friends and I turned up at a winery to try their victuals. The Chardonnays were great and the Shiraz was big, bold and beautiful so each of us purchased half a dozen bottles or more. A couple of nice sales for a small back blocks winery.
The cheerful female vigneron did everything right… pouring our tastings, telling us about the wine and making us feel appreciated and letting us know that she was delighted with our purchases.
But she made one big mistake!
Can you guess what it was?
If you are reading my blogs regularly, you know the answer – she didn’t get our contact details.
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There we were. We showed her we liked her wine by purchasing it and yet she didn’t bother to get us into her database so she could make us future offers. I’m sure, that if she had, we would become frequent buyers. Oh yes, she did have a visitors book, but that had room only for a name and a comment.
No matter what business you are in, it should be a golden rule to get the contact details of everyone whether they buy or not. Staying in touch is the easiest way of increasing your bottom line.
September last when I was visiting The Barossa Valley in SA I visited Grant Burge Winery, It was just before 10AM and they weren’t open, I was on the verge of moving on when someone arrived and I was able to enjoy a Wine-tasting before purchasing two bottles of Red, Naturally, They asked for my contact details and since then I’ve been receiving very informative and regular E-Mails from them, Their Wines are not cheap however they’re very good and I would certainly buy their wine again.
Isn’t it great Roderick when someone does something that exceeds what should be normal expectations. In return you’re doing two wonderful things… maybe buying from them again in the future and recommending them. Marvellous!